FaithFigures - Lola Brand Visibility Tour
A vibrant bus wrap tour featuring Lola in support of FaithFigures.com, spreading their message across multiple promotional locations.
CLIENT
FaithFigures / Lola
Location
Midwest United States
Service
Full Bus Wrap + Tour
Industry
Faith / Lifestyle Brand
The Challenge
FaithFigures, a faith-based lifestyle brand, was looking to build physical-world awareness for their platform and the Lola character at the center of their brand storytelling. They needed a mobile advertising vehicle that could travel between promotional events and community locations, putting their message in front of diverse audiences across multiple markets.
The design challenge was to create a bus wrap that felt vibrant, inviting, and mission-driven without coming across as preachy or overly formal. FaithFigures needed the bus to spark curiosity, draw people toward the brand’s story, and feel approachable enough that families, young adults, and community members would want to engage with it at event stops.
The campaign involved multiple promotional locations over an extended routing schedule, meaning the wrap materials had to hold up through weeks of road travel while maintaining the bright, colorful visual identity that defines the Lola character and FaithFigures brand.
Our Approach
Bus Wrap Inc. partnered with FaithFigures to deliver a vibrant, character-driven bus wrap that brought the Lola brand to life on the road across multiple promotional stops.
Creative Layout:
We designed a full exterior bus wrap built around the Lola character and FaithFigures’ colorful brand world. The design used bold, warm colors, expressive character artwork, and clean messaging that communicated the brand’s faith-based mission in a visually engaging and approachable way. The layout was designed to work at both highway speeds and close-up at community event stops where people would interact with the bus directly.
Print Production:
High-resolution printing on premium vinyl delivered vivid, saturated colors that brought the Lola character to life at full bus scale. The print quality maintained sharp detail in the character artwork and bright color accuracy through extended outdoor exposure across multiple weeks of touring.
Installation:
Full bus wrap with precision alignment completed ahead of the tour’s departure date. The bus was delivered wrapped and tour-ready for an extended multi-city routing schedule, with the wrap built to maintain its visual quality through weeks of daily road travel and outdoor event use.
The Results
Multi-city brand exposure – the wrapped bus traveled between promotional locations across multiple markets, putting the FaithFigures and Lola brand in front of new audiences at every stop.
Community engagement at events – the vibrant, character-driven design drew people toward the bus at each promotional location, sparking conversations and driving engagement with the FaithFigures platform.
Approachable brand messaging – the wrap successfully communicated a faith-based mission in a visual style that felt warm, colorful, and inviting rather than formal or institutional.
Tour-durable performance – the wrap maintained vibrant color accuracy and adhesion through an extended multi-city routing schedule without fading or visible wear.
The FaithFigures campaign demonstrates that mission-driven and faith-based brands can use bus wraps to bring their message directly to the communities they serve, creating a physical brand presence that is warm, engaging, and impossible to miss on the road.
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