IHG Hotels Resorts Bus Wrap - US Open New York City
A fully wrapped coach bus carrying the AFL-CIO’s pro-union message directly to workers and communities across multiple states.
CLIENT
IHG Hotels & Resorts
Location
New York
Service
Entertainer Bus tour
Industry
Sports
The Challenge
The US Open is one of New York City’s premier sporting events, drawing hundreds of thousands of fans and generating massive media attention across broadcast, digital, and social channels. IHG Hotels & Resorts wanted to create a bold, highly visible brand presence surrounding the tournament – one that would go beyond traditional stationary advertising and travel directly through the streets of NYC to reach fans, tourists, and event attendees wherever they were.
The challenge was to deliver a premium entertainer bus wrap that could:
- Transform a full-size entertainer coach into a commanding mobile billboard worthy of a global hospitality brand.
- Deliver maximum street-level visibility throughout New York City during the US Open.
- Maintain flawless artwork integrity across the coach’s windows, doors, body panels, and complex contours.
- Achieve a clean, professional finish that reflects IHG Hotels & Resorts’ world-class brand standards.
- Create a natural visual connection between the IHG brand and one of the world’s most iconic tennis events.
Our Approach
Creative Design & Large-Format Layout
Bus Wrap Inc. developed a full exterior custom wrap featuring a tennis-inspired design built specifically for the scale and proportions of the entertainer coach. The creative showcased oversized rackets and tennis balls surrounding prominent IHG Hotels & Resorts branding – tying the campaign directly to the US Open while ensuring instant brand recognition at street level. The massive canvas of the entertainer coach provided an extraordinary opportunity for large-format impact, and the design was engineered to take full advantage of every inch.
Precision Installation Across Complex Surfaces
The entertainer coach presented unique installation challenges due to its size and complex vehicle geometry. Bus Wrap Inc.’s experienced installation team executed a seamless, large-format installation across the entire exterior, with special attention given to maintaining the integrity of the artwork across windows, doors, body panels, and contours. The result was a clean, uninterrupted visual presentation – no visible seams, no compromised graphics, and a professional finish from every angle.
Premium Materials & Event-Ready Quality Control
The wrap was produced using high-resolution, large-format printing with premium materials selected for vivid color accuracy, sharp detail, and durability under the demands of active event deployment in New York City. Rigorous quality control ensured the finished vehicle was camera-ready and fully aligned with IHG Hotels & Resorts’ global brand guidelines before hitting the streets.
The Results
- High-Impact Mobile Activation: The fully wrapped entertainer bus delivered a commanding mobile brand presence on the streets of New York City, generating thousands of visual impressions throughout the US Open.
- Dynamic Campaign Reach: Instead of relying on stationary advertising, the wrapped coach carried the IHG brand throughout NYC, reaching fans, tourists, and event attendees across multiple high-traffic areas and neighborhoods.
- Premium Brand Presentation: The wrap maintained IHG Hotels & Resorts’ world-class brand standards with a flawless, professional finish across every panel and contour of the entertainer coach.
- Seamless Brand-Event Connection: The tennis-inspired design created a natural, immediate visual link between IHG Hotels & Resorts and one of the world’s most prestigious sporting events.
- Broadcast & Social Media Ready: The scale and visual impact of the wrapped entertainer bus created premium branded content opportunities across digital, social, and media channels throughout the event.
The IHG Hotels & Resorts entertainer bus wrap at the US Open demonstrates how premium mobile advertising can elevate a global brand’s presence at a world-class sporting event.
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