Prose - Brand Awareness Campaign
Custom bus wraps showcasing Prose’s personalized beauty products across key promotional locations.
CLIENT
Prose
Location
Brooklyn N.Y
Service
Shuttle Bus Wrap
Industry
Health & Beauty
The Challenge
Prose, the personalized hair care and beauty brand, was looking to build physical-world brand awareness to complement their strong direct-to-consumer digital presence. As a DTC brand that had grown primarily through online channels, Prose needed a way to put their products and visual identity in front of consumers in the real world where the brand could feel tangible, premium, and worth exploring.
The bus wrap needed to translate Prose’s clean, elevated digital brand aesthetic into a large-format outdoor medium. The design had to showcase Prose’s personalized product line in a way that communicated quality, customization, and beauty without overwhelming the viewer with too much information. The goal was brand recognition and curiosity, not a product catalog.
The campaign targeted key promotional locations where Prose’s core demographic of health-conscious, style-aware consumers would naturally encounter the bus, including urban retail corridors, wellness districts, and event-heavy neighborhoods.
Our Approach
Bus Wrap Inc. partnered with Prose’s marketing team to create a bus wrap that brought their digital-first brand identity into the physical world with the same clean, premium aesthetic their customers recognize online.
Creative Layout:
We designed a custom bus wrap that reflected Prose’s minimalist, elegant brand language. The design featured soft, natural color tones, clean product photography, and refined typography that communicated luxury personalization at a glance. The layout was purposefully restrained, letting the product imagery and brand identity speak for themselves without visual clutter.
Print Production:
High-resolution printing on premium vinyl delivered the soft color gradients, natural tones, and precise product photography that Prose’s visual identity requires. The surface finish was selected for a smooth, premium look that matched the tactile quality consumers associate with the Prose brand.
Installation:
Custom bus wrap with precision alignment completed on schedule. The bus was delivered wrapped and positioned in key promotional locations aligned with Prose’s target demographic and campaign calendar.
The Results
Physical-world brand presence – the wrapped bus gave Prose a tangible, real-world brand touchpoint that complemented their existing digital marketing channels and drove curiosity among consumers encountering the brand for the first time.
Premium aesthetic preserved – the wrap successfully translated Prose’s clean, elevated digital brand identity into a large-format outdoor medium without losing the minimalist sophistication that defines the brand.
Targeted location exposure – the bus was positioned across key promotional locations where Prose’s core demographic of health-conscious, beauty-aware consumers would naturally encounter it.
On-schedule campaign delivery – the bus was wrapped and deployed on time, aligned with Prose’s broader marketing calendar.
The Prose campaign demonstrates that direct-to-consumer beauty brands can use bus wraps to bridge the gap between digital awareness and physical-world recognition, giving online-first brands a tangible presence that consumers can see, photograph, and remember.
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